Marketers bombard businesses, hoping for time with decision-makers. Is it any wonder that many attempts are unsuccessful?
Professional business writing targets your market, creating content your customers and prospects appreciate.
White papers have experienced their own makeover. Some view white papers as too traditional or technical. However, well-written white papers supply your market with valuable content.
Today, businesses may market white papers under a different name – special reports, executive briefings or guides. Alternative white paper formats have also emerged, such as video, webinars, podcasts, and DVDs.
Well-written white papers deliver results – no matter which term or format you use.
- White papers establish your business as a source for relevant and useful content
- The white paper’s long shelf life means you have a product that keeps on giving
White papers help your business stand out by proposing a solution to a business need.
I have written over 100 white papers/reports in various formats for health care organizations, insurance brokerage firms, the defense industry, and logistics management companies. Use my Contact Cathy form to discuss how I can help with your next white paper.
Everyone loves a good story. Your prospects are no different.
Case studies share your success stories about what your business does best.
The adaptability of case studies translates your success story into multiple formats – testimonials, videos, podcasts, and trade show handouts. Your story reshapes the blurring lines between online and print business communication.
Do you have customer success stories you would love to share? I admit; case studies are one of my favorite business writing projects. After all, who doesn’t love a good story? Use my Contact Cathy form to discuss how I can help tell your story.