Your Name – Your Message
Research shows consumers don’t trust ads. They rely on personal connections and interactions when making purchasing decisions. Without that experience, consumers are skeptical. Why should they trust your business?
You need to earn your market’s trust.
Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, it’s not enough to say you are an industry leader. You need to prove it.
How do you do that?
One way is by sharing your knowledge and experience. Online business articles, blog posts, podcasts, and videos add to traditional venues for showcasing your talent. Focusing on what you know and how that helps others draws attention.
Your business benefits in multiple ways.
- High quality content helps establish you as an expert in your field
- You increase the visibility of your business in the marketplace
- You add credibility to what your business offers
Your name and your message become synonymous with authority. You earn your market’s trust.
Ghostwritten Business Articles/Posts
Every industry has trade publications. You may even advertise in some of them. But, why do your customers and prospects subscribe to trade publications?
- Businesses subscribe for information – not advertising – Imagine your name on the byline of one of those information articles. Pretty powerful.
- Business blog posts offer easy-access to information – When readers recognize your business blog as a valuable resource – the word spreads – sending increased traffic to your company’s website.
But, what if you hate business writing? Or you are much too busy for business writing?
My ghostwriting services for online/print business writing can help.
Together, we identify trade publications, topic ideas, and develop business content consistent with your style and your voice. I have ghostwritten articles published in insurance, employee benefits, and corporate wellness trade publications.
My ghostwritten blog posts appear on business blogs for health care management organizations, insurance brokerage firms, global logistics management companies, healthy lifestyle and wellness businesses. Check out Ghostblogging packages for 3-, 6-, 12-month package fees.
Are you passionate about your business? Do you want to share your passion in an ebook/book?
I provide ghostwriting services for that book you always wanted to publish. My inside knowledge of the insurance industry and my writing skills contributed to the successful launch of multiple industry ebooks.
Use my Contact Cathy form to discuss how my ghostwriting services can help deliver your message.
Bonus for Healthcare/Insurance/Employee Benefits Organizations
When you hire Cathy Miller, you hire an industry professional who is a licensed broker, former healthcare provider, and professional writer with over 30 years of experience. I have both the inside technical knowledge and professional writing skills to make your business life easier.